An outdoor basketball court at sunset with a curved basketball hoop on the left and a large white Olympic-style logo with a stylized figure and a ball in the center.

We the Grateful

Gratitude makes hope possible and Grateful is the driving force behind change. Grateful transforms sports into the key driver for social change, rooting legacies in what athletes achieve for their beloved communities. They multiply individual wealth to generate collective capital, equalize opportunity, and expedite justice in under-serviced communities.

Grateful reached out to Hank Designs to create an identity that went against the norm and embody their beliefs to grow over the next few years.

Client
Grateful

Scope
Logo Design
Brand Identity
Website Design

LOGO DESIGN

Stylized orange icon of a person climbing out of a hole, representing escape or overcoming obstacles.

Icon Design

An orange graphic of a person in a wheelchair with a large circle behind their head and a smaller circle representing the wheel, with the word 'grateful' in orange text below.

Vertical Lockup

The logo features an abstract icon with a circle, a smaller circle, and a checkmark, alongside the word 'grateful' in bold lowercase letters, all in orange color.

Horizontal Lockup

The image features the words 'thankful' and 'grateful' in black text, with 'grateful' highlighted in large orange letters, on a black background.

Wordmark

An infographic showing the design elements of a logo for the word "grateful" with an abstract icon above it, annotated to indicate the globe, lowercase 'g', atlas, and wordmark.
Silver sculpture of a muscular man with a beard, wearing a short skirt and sandals, carrying a globe representing the cosmos with zodiac symbols and celestial faces.
A boy dribbling a basketball on an outdoor court with tall apartment buildings and parked cars in the background.
A young boy in a blue baseball uniform, wearing a black helmet, running on a baseball field.
Person sitting on the ground behind a wire fence, wearing a black Nike cap and sports jersey, holding onto the fence with both hands.
A young girl in an orange sports jersey and black shorts plays basketball on an outdoor court with white lines, dribbling a basketball.
Orange bicycle with black tires and white diagonal stripe accents on a solid orange background.
A flat layout of branded office supplies and accessories featuring a black background and orange and navy blue color scheme. Items include a vertical orange banner with the word "grateful," business cards, a notebook, a folder, a color swatch, a pencil with orange and blue, a smartphone displaying the word "grateful," and various branded items like buttons and letterheads.
Orange mug with white text reading 'We The Grateful.'
Orange tote bag hanging on a black metal railing with a geometric design, in a dark outdoor setting.
Close-up of a white vehicle with an orange logo and the word 'grateful' on the side, featuring a stylized figure in a wheelchair.
Two volunteers wearing masks working together to put a traffic cone on a sidewalk in a sunny urban area, with trees, cars, and buildings in the background.
A young boy holding a soccer ball on his head, standing outdoors in a neighborhood with trees and houses in the background. Text on the image reads 'grateful means us.'
Close-up of orange volunteer sweatshirt with white text reading "VOLUNTEER"
Two hands reaching towards each other against a cloudy sky, with a bicycle icon and the words 'Grateful for...' and 'Community.'
A laptop on a stand with its screen and body covered in printed paper, displaying a website and graphics related to global issues like poverty and social progress, set against an orange background.