Working Not Working
Graduation is big deal! Unlike most colleges, some graduations can actually pay you back and that's what Useful School and Working Not Working set out to do. Working Not Working is a platform dedicated to helping recruiters find the creative talent they need and Useful School is a 10-week zoom class that teaches diverse designers the skills they don't typically receive in college.
This year, they both wanted to celebrate their recent graduates with a campaign around their accomplishments. Hank Designs was tasked to create custom lettering, character design, and animation honoring the next generation of diverse talent.
We wanted to make sure grads were the center of attention. We utilized a tone-on-tone approach and 3D contrast to give depth to the lettering.
We started the composition illustrating simplistic characters and poses that interact with the lettering and the space. Once solidified, color and texture were added to bring the characters to life.
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