True Beard Co.
True Beard's identity is centered around making a man's most important feature true to not only him but the world around him. True Beard is made with all-natural ingredients and encourages beard growth with grooming products like beard oil, balm, and shampoo & conditioner.
HDS was tasked to create an identity that stood on the principles of confidence, simplicity, and bad-assness. The brand needed a look that included a logo design, packaging, website concept, and product photography. The goal was to create a brand that can stand the test of time but flexible enough to evolve.
Hank Designs' approach to the packaging was to not only engage with the customers but allow room for them to relate. The concept was to allow typography to take center stage with culture-centered names and reflecting scents such as Wild Pear and Berry Pine.