DICK's Sporting Goods
Art Direction
Stop Motion
Animation
Social Content
The sports matter initiative is a well-known commodity in different communities across the nation but is not influential in the social media space. It became a question of how to create brand awareness through creative content and messaging centered around the statistical facts of how youth sports will be affected in the near future. Hank Designs, alongside Sociallyin, was tasked to help create direct and produce creative materials that were motivational and statistic is driven to be shared on Dick’s Sporting Goods social platforms.