Netflix is a powerhouse when it comes to streaming our favorite movies at home but it's rare that the internal powers get a spotlight. NCSE, Netlfiix Client Systems Engineering, is a new internal team assuring that the Netflix team's equipment and software are up-to-date technology to ensure employees have the tools to perform at the highest level.
The NCSE team reached out to Hank Designs to create an identity that is synonymous with Netflix's already established branding. Inspired by the popular series, Love, Death, and Robots, the art direction was to create a mark that consists of elements that represent the impact of the team.
We pulled on our friends at Dreamheim Studio to create an animated version of the logo mark.
The icon is broken down into four sectors: innovation, reliability, efficiency, and productivity. The marks are parallel to functions of the Netflix experience such as the fast-forward button, screen, coding (online experience), and the power button.
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