Billboard_Header

CLIENT

John Deere
RDO Equipment
Geometry

SCOPE

Art Direction
Environmental Design
Typography Treatment
Digital & Print Collateral

EARTH FLATTENERS CAMPAIGN

Everybody knows the earth is flat...right? Right? Well, at least that's what RDO Equipment and John Deere believe.  The duo was on a mission to make that theory a reality with top-of-the-line equipment to make any surface F-L-A-T. 

Hank Designs was tasked to art direct a campaign that tugged on the strings of the flat earth believers. The campaign needed an approach that felt astronomical and orological. Deliverables included a look and feel, environmental collateral, print collateral and campaign videos. 

CREDITS

Creative Direction: 
Oswaldo SA

 Agency: 
Geometry

HDS-Flat-Earth
r4f016830_rrd_03
r4d117878_rrd_01
r4f057298_rrd-1
EF_Landingpage

OUT IN THE WILD

After establishing the look and feel, the campaign was set to take on the wild and get the word outside of social media. Hank Designs created concepts to show how print and gorilla marketing has the room to expand the flat theory...I mean reality.  

Mural-Wall-Ad
GluedPoster_EF
07-Urban-Flyer-Mock-up
hatmockup
MicrosoftTeams-image-10
MicrosoftTeams-image-9
MicrosoftTeams-image-11
Wall-Poster-Mockup
Street-Banner-Mockup

GOT A PROJECT?

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hank@hankdesigns.com

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