YouTube logo in white on red background

NCSE NETLFIX

Netflix is a powerhouse when it comes to streaming our favorite movies at home but it's rare that the internal powers get a spotlight. NCSE, Netlfiix Client Systems Engineering, is a new internal team assuring that the Netflix team's equipment and software are up-to-date technology to ensure employees have the tools to perform at the highest level. 

The NCSE team reached out to Hank Designs to create an identity that is synonymous with Netflix's already established branding. Inspired by the popular series, Love, Death, and Robots, the art direction was to create a mark that consists of elements that represent the impact of the team.

Client
Netflix

Scope
Brand Identity Designs
Logo Design
Icon Design
Logo Animation

Bold text logo reading 'ASK YOU' with black and red geometric shapes.

LOGO SET

Logo featuring red arrows, red squares, and the words 'AROUND THE' in black outline.
Graphic design with bold red and black geometric shapes, including arrows, squares, and numbers.
The image features the word "NO" written in large, outlined letters on a black background.
Sequence of four red icons: two right-pointing arrows, a code symbol, a square, and a circle with a line through it.
Solid red background with a slight gradient.

The icon is broken down into four sectors: innovation, reliability, efficiency, and productivity. The marks are parallel to functions of the Netflix experience such as the fast-forward button, screen, coding (online experience), and the power button.

Visual diagram showing the four key elements of the AI process: Adaptability, Trust, Empowerment, and Productivity, with icons and labels.
Close-up of a black fabric surface with a red geometric and number design.
A smiling man with glasses in front of a dark background with a red outline of the number 4.
Black and white portrait of a woman with long hair, smiling, crossing her arms, against a black background with red rectangles surrounding her face and torso.
Young man with short curly hair smiling, wearing a checkered button-up shirt, standing against a dark background with red circular graphics.
A black and white tote bag with abstract geometric shapes, hanging against a black wall. The red Netflix logo is visible on the bottom of the bag.
A man wearing a white hoodie with black text that reads 'IRON ENGINEERS IRON,' standing against a plain white wall.
A presentation style guide with slides featuring brand logo, color variations, icon meanings, logo placement, font details, and visual elements in black, white, gray, and red.