A black pot filled with roasted potatoes garnished with herbs on a red background. A wooden pepper mill is visible on the right. Text in the center reads 'Michael Cordell Eats' in decorative font.

Most will say that working with family & friends is a big No-No but that's only a myth when it comes to our good friends at Michael Cordell Eats. Working with good family & friends can be a game changer when they trust your ability to create something that can be passed down through generations.

Hank Designs and Michael Cordell Eats collaborated to rebrand a family-owned business that is rooted in hip hop and great southern food. The Mississippi-based company wanted a new look with a southern classic hip-hop voice inspired by iconic groups like No Limit Records and Three6Mafia. We took pleasure in making it a reality.

MICHAEL
CORDELL EATS

Client
Michael Cordell Eats

Scope
Logo Design
Identity Design
Merch Design
Packaging

Creative typography art displaying the name 'Michael Cordell Eads' in beige, stylized, decorative font on a black background.
Graphic design with the text "Michael Cordell Last" arranged in a stylized, decorative font with a black background.
Top left corner shows a pile of mixed peppercorns, including black, white, green, and red. At the bottom left, there's a sprig of fresh rosemary. On the right side, a cast iron skillet contains a cooked piece of meat garnished with garlic cloves and sprigs of rosemary. In the center, stylized text reads 'Michael Cordell Eats!'
Black and white photo of a commercial kitchen with chefs preparing food. Overlaid text reads 'Michael Cordell Eats' in decorative font.
A collage of four images: top left shows cooked meats like sausage and grilled chicken; top right shows a man in a black mask cooking in a commercial kitchen; bottom left shows a woman in a black shirt and mask organizing supplies in a kitchen; bottom right shows a tropical dish with fried fish, sausages, salad, and a cupcake on a plate.
Design with the words "MC Eats" on a split background, with one side red and the other side light gray, featuring a stylized logo.
Red background with white text featuring some overlapping words and phrases related to food and dance: 'HUSTLA', 'DALLA', 'GANGSTA', 'MEAL MAKER', and a list of food rules.
Red background with repeating logos and phrases; includes circular logos with 'M', text saying 'Michael Cordell Eats', and the phrase 'Food rules everything around me'.
A bowl of roasted potatoes garnished with herbs, and a wooden pepper grinder on a red background with the text 'Michael Cordell Eats' in stylized font
Pattern of logos and text in pink on a black background, including the words "Meal Maker," "Food Rules Every Thing Around Me," and stylized graphics.
Three variations of a pink and cream logo with a large stylized 'M' in the center. The first logo has a pink circle background with the text 'LISH ED 2020' around the 'M'. The second has the same text in a circular arrangement but without a background. The third shows only the 'M' without any text or background.
Graphic design featuring pink typography and logos on a black background. It includes circular logos with text and stylized initials for 'Michael Cordell Eats' and 'Meal Maker' with various taglines and phrases such as 'HUSTLA BALLA GANGSTA' and 'FOOD RULES EVERYTHING AROUND ME'.
Three aprons with different colors and text printed on them, set against a beige background. The aprons are white with pink text, red with white text, and black with white text.
A brown paper shopping bag with the phrase 'Food Rules Every Thing Around Me' written in large black letters, and a red circle logo with the text 'Michael Cordell Eats'. A smaller black bag with the same logo is clipped in front of the larger bag. Both bags are held up by wooden clips against a red background.
Two cream-colored and white t-shirts with roll-up sleeves, one featuring bold red text and the other with black and red text, against a beige background.
Black T-shirt with pink text that reads "Who's that eating through my window" and a pink graphic of Micheal Corden Eats.
A burrito wrapped in branded tissue paper with red logos and text, placed on a red surface.