Graphic featuring a collaboration between Love Watts and MeUndies, with vibrant, patterned backgrounds of illustrated animals, flowers, and dancing characters in yellow, black, and green themes.

LoveWatts x MeUndies came together to celebrate black art and artists. LoveWatts is known as one of the curators of dope art and MeUndies is the most comfortable underwear on this side of the Mississippi. Alongside great artists like Thaddeus Coates and Dominique Ramsey, we created a custom underwear line called The Jig is Up. The campaign expanded online and on a billboard on Melrose in L.A. We were given an opportunity to show off our modeling chops!

MEUNDIES:
THE JIG IS UP

Client
MeUndies
LoveWatts

Scope
Custom Lettering
Illustration
Modeling

Photography
Trellvision Studios

Pattern featuring cartoon characters dancing and jumping, with phrases like "GET IT!", "YAH!", "Fa'show", and "Sho' NUF" on a yellow background.
Three pairs of colorful men's boxer briefs with different patterns laid flat on a purple background.

Growing up in the south, dance was (and still is) an art of communication. This line introduces that culture in areas that make people feel free and open to express themselves. The illustration includes southern phrases like 'Fashow', 'Get It', 'Sho nuff', and 'Yah'. 

THE JIG IS UP

Black and white illustration of a person wearing a hat, glasses, a T-shirt, baggy pants, and sneakers, in a squatting pose with a big smile.
Black and white cartoon illustration of a person hiking or mountain climbing, wearing a headband, shorts, and hiking boots, and reaching out with one arm.
A cartoon character with spiky hair, wearing a shirt, shorts, and big shoes, is standing with one leg extended and arms behind head, smiling with eyes closed.
Black-and-white cartoon character dancing with a smile, wearing a tall hat, t-shirt, baggy pants, and shoes.

Behind the Scenes

Illustrations of people dancing and exercising with various phrases like "Get It!", "Fashow", "Sho Nuf", and "Yah!" on a wall.
Person drawing on a tablet with a stylus, surrounded by a computer monitor, keyboard, and mouse.
A person working on a computer with a graphic design or animation program open, sitting at a desk in a home office.
Collage of three people. On the left, a man smiling and making a peace sign, wearing a white tank top and black shorts with floral print. In the middle, a woman standing in front of colorful artwork, wearing a light blue shirt, jeans, and a large green pendant necklace. On the right, a man sitting at a desk with a computer, smiling, wearing a black T-shirt and yellow shorts with black prints. Text labels identify them as Thaddaus Coates (@hippypotter), Dominique Ramsey (@euqunimodart), and Hank Washington (@iam_hank).
Man wearing headphones and yellow boxer shorts with black patterns, holding a phone, standing in a room with colorful artwork on the walls, a TV, a plant, a record player, and a bookshelf.
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Person wearing yellow boxer shorts with black comic-style characters and phrases like 'Shot Nuff,' 'Get It!,' and 'Yah!' visible from the back.
Two digital billboards on a metal structure on a city street, one displaying people and the other with a colorful pattern and the text 'McUndies'.
Two large billboards on a metal framework, one displaying an advertisement with images of children and a woman, and the other with a text or design, against a blue sky with power lines, trees, and buildings in the background.