LoveWatts x MeUndies came together to celebrate black art and artists. LoveWatts is known as one of the curators of dope art and MeUndies is the most comfortable underwear on this side of the Mississippi. Alongside great artists like Thaddeus Coates and Dominique Ramsey, we created a custom underwear line called The Jig is Up. The campaign expanded online and on a billboard on Melrose in L.A. We were given an opportunity to show off our modeling chops!
MEUNDIES:
THE JIG IS UP
Growing up in the south, dance was (and still is) an art of communication. This line introduces that culture in areas that make people feel free and open to express themselves. The illustration includes southern phrases like 'Fashow', 'Get It', 'Sho nuff', and 'Yah'.
THE JIG IS UP
Behind the Scenes
