Minimalist illustration of a car parked in front of mountains at sunset with colorful layered sky.

LOOP INSURANCE

Shopping for the right insurance is a hill to climb. Most companies ask unnecessary questions that don't apply to what's important for you to be insured. Who cares where you went to high school or what you ate for breakfast 5 years ago? Loop is changing the game to ensure drivers seamlessly and get them the coverage that applies to their everyday life.

We teamed up with Dreamheim Studios and Loop to create a Hero explainer to help Loop simplify their message to future customers. Hank Designs led the art direction and storyboard creation to design an experience to bring Loop's identity to life.

Client
Loop Insurance

Scope
Creative & Art Direction
Storyboard Development

Credits
Style frame: Loop
Motion: Dreamheim Studio

Line drawing of a sunset over mountains with clouds, stars, and the word 'LOOP' in the sky.
Line drawing of four people driving cars on a hilly road with houses and clouds in the background. One person is holding a flag, and another has a dog in the car.
Inside a car, a person's hand on the steering wheel, dashboard with gauges, rearview mirror, a device displaying charts and graphs, parked car window with clouds outside.
A line drawing of two hands shaking, with a card featuring a medical cross and the letter A above them.
Line drawing of a woman driving a car with large dollar sign symbols floating around, representing financial success or wealth.

Storyboard Illustration

Line of three cartoon cars with people inside, each using a mobile device, on a solid yellow background.
Dark navy-blue background.
A digital illustration of a classroom scene with a woman with pink hair and orange sweater standing near a chalkboard, holding a piece of chalk. Desks are empty, and there is a butterfly flying near the board. The background is dark blue.
Abstract digital artwork with flowing, multicolored ribbons in shades of orange, yellow, pink, dark blue, and light blue on a dark background, featuring circular accents and fine lines.
The image is very light and appears to be blank with a plain, light beige background.
Interior view of a car from the driver's perspective, with a hand on the steering wheel, looking out at a sunny road with a bright yellow sky and a rearview mirror reflecting the road and sky.