EARTH FLATTENERS
Everybody knows the earth is flat...right? Right? Well, at least that's what RDO Equipment and John Deere believe. The duo was on a mission to make that theory a reality with top-of-the-line equipment to make any surface F-L-A-T.
Hank Designs was tasked to art direct a campaign that tugged on the strings of the flat earth believers. The campaign needed an approach that felt astronomical and orological. Deliverables included a look and feel, environmental collateral, print collateral and campaign videos.
Agency
Geometry
Credits
Creative Direction: Oswaldo SA
Client
John Deere
RDO Equipment
Scope
Art Direction
Environmental Design
Typography Treatment
Digital & Print Collateral
OUT IN THE WILD
After establishing the look and feel, the campaign was set to take on the wild and get the word outside of social media. Hank Designs created concepts to show how print and gorilla marketing has the room to expand the flat theory...I mean reality.
