A fluffy brown dog with glasses sitting in a wheelchair outdoors with a blurred background of plants and sky.

BE LIKE JOSH

See, Not Stare. Our differences aren't meant to be a display for the world to only watch but a mirror that allows us to embrace them and understand those around us much deeper. 

The Be Like Josh foundation is a kick-ass, non-profit organization dedicated to the study and advocacy of dogs with neurological disabilities. Be Like Josh rescues, rehabilitates, and re-homes these exceptional animals, to tell their stories, from rescue to adoption, and every adventure along the way. Hank Designs was tasked to update their existing logo that shows Josh the Doodle as the face of the brand as their efforts continue to grow. The new logo rollout includes a new logo, wordmark, and small-to-large scale application.

Client
Be Like Josh Foundation

Scope
Logo Design
Environmental Collateral

Two women and a large curly-haired dog in front of a blue wall. One woman, with long brown hair and a cap, is smiling and squatting. The other woman, with curly black hair and glasses, is sitting in a wheelchair, holding the dog in her lap. The dog is a fluffy, reddish-brown breed.

LOGO SET

Old Logo

New Logo